Published on 29 February 2012 - Updated 06 March 2012
Cet article date d'il y a plus de 12 ans
On 16 January 2012, the Centre and Pays de la Loire Regions, French State and Atout France signed an agreement protocol at the Mission Val de Loire on the tourist promotion of the Loire Valley. The ambition is to turn this into a truly symbolic tourist destination in France for foreigners – on a par with Paris or the French Riviera.
The Loire Valley destination stretches beyond the boundaries of the site listed as a World Heritage from the Loiret département all the way to the Atlantic Ocean. It encompasses the wild Loire, the UNESCO Loire, the royal Loire and its châteaux – where the history of France all began – the wine region and the gardens of France all the way to the Estuary.
The Loire Valley is brimming with rich resources that are themselves acknowledged to be major tourist brands: Loire Châteaux, Loire wines, La Loire à Vélo cycle paths and city destinations (Nantes, Angers, Saumur, Tours, Blois and Orléans).
The French State and Centre and Pays de la Loire Regions are looking to build firm foundations for their tourist promotion strategy on this destination and are jointly putting together a co-funded action plan.
The first joint actions will focus on:
Since 2009, the Loire Valley has been the kingpin of the regional tourist brand strategy implemented by the Loire Valley Centre Regional Tourist Board and is even in poll position among the five priority brands: Loire Valley, La Loire à Vélo, Touraine, Berry Province and Loire Châteaux.
In its Regional Sustainable Employment and Economy Plan, adopted in 2011, the Pays de la Loire Region has defined seven main courses of action and has decided in particular to base its communication strategy on the well-renowned tourist brands – in France and worldwide.
This new strategy is, moreover, reflected in the new version of EnPaysdelaLoire.com uploaded at the start of 2012.
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Nous vous répondrons prochainement.
L’équipe de la Mission Val de Loire.
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