After a year in the making, with the partner towns and sites, the new Anjou-Touraine family operation "Entrez dans la cour des grands" is kicking off this summer, 2009. The main objective is to promote the operation among the inhabitants of both counties and visitors on holiday in the Val de Loire.
Specific promotion material has been created:
-
A 20-page brochure
, A5 format, printed in 140,000 copies, presents the
operation and each partner (distribution in partner sites,
tourist offices, accommodation venues and all the usual
distribution outlets)
-
Promotional and display documents
(posters, display cases, personalised kakemonos, window
stickers, etc.)
-
A special website
featuring all of the information found in the brochure,
as well as events and a selection of "family" accommodation
options:
www.entrezdanslacourdesgrands.com
www.entrezdanslacourdesgrands.com
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